PepsiCo hoped the new design will bring Tropicana to new stage of modern state and the brand overhaul would reinforce the brand and product attributes, and thus rejuvenate the category. This report presents a strategic analysis of the global orange juice market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. Total orange juice volume in Europe in 2016 was about 2.5 billion litres. Reading Support The Orange Juice segment is expected to show a revenue growth of 9.7% in 2021. Orange juice demand might very well respond to price variation in sub-stitutes such as, say, apple juice; but national income and tastes probably do not fluctuate enough to explain a significant part of the daily OJ juice movement3 (which is substan-tial, as we shall see). In the medium term (by 2024), the indicator is forecast to increase at a CAGR of 1.08% per annum. This is an increase, compared to the growth of about 0.93% per year, registered in 2014-2018. In fact, people are drinking less, but better quality juice and are willing to pay more for this. press@researchandmarkets.com I just learned that I am one of the few people to consume several oranges a week. Furthermore, health conscious consumers are concerned about the sugar content of orange juice, which can contribute to obesity or diabetes. Demand. Some of the reasons behind the decline include the changing consumption occasions, as well as the growing health awareness and concerns regarding the orange juice's high sugar content. Demand for Orange juice and brand of orange juice. Decline in orange juice demand has been seen since then. Gunter, DL. Middle East, Africa and Asia, on the other hand, have been regions with fast growing orange juice consumption in recent years, partially driven by the expanding economy and the growing middle class. Proceedings of the ASME 1985 Citrus Engineering Conference. The USDA said Wednesday that orange output will rise 2.5 percent to 16.7 million tons. That, while the demand for all kinds of orange juice grew tremendously." Over the past few years, the orange juice market has experienced a gradual decrease in consumption in most of the developed economies. Millennials currently account for a quarter of the population in the United States, and many millennials have started to build families and become parents. There are many factors which effect both the supply and demand of Orange juice. 36-53. The average consumption per capita in value terms reached 8.78 USD per capita (in retail prices) in 2014. And most of that juice comes from Florida’s oranges. Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. Although demand for orange juice has declined, orange is still the top flavour in most of the European countries. Until 2024, the juice market in the world is forecast to reach 32.04 billion USD (in retail prices), thus increasing at a CAGR of 1.82% per annum for the period 2019-2024. The report looks at the 40 largest markets that are responsible for almost 100 percent of juice consumption. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine.As well as variations in oranges used, some varieties include differing amounts of juice vesicles, known as "pulp" in American English, and "(juicy) bits" in British English. These factors will largely determine the position of the Florida industry in the orange juice market in the years ahead. Today, most of the people, especially millennials are more likely to eat on the go, prompted by the busier and more active lifestyle. What is the equilibrium quantity?_____ thousand cartons. The Orange juice supply and demand equation is highly elastic. 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