Watch our video and keep reading to learn about the best social media platforms for businesses, including yours! However, again, there is an astronomical amount of work involved to produce video after to video in order to be successful. There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. Hashtags allow you to follow and participate in conversations about trending topics in your industry. Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital … Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can get another sale. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. The Pinterest Buy Button makes it easier than ever to sell products directly from your Pinterest page. Now rather than being a BPO company, the digital platforms make it a fintech company, a healthcare company, an insuretech company. 7. But not only is YouTube widely used, but it is also the 2nd largest search engine behind no other than Google. Google Plus … This makes it an affordable way for businesses to publish video content that can drive more engagement and influence conversions. Photos and short videos with a small amount of text do exceptionally well on Instagram, and it also integrates with your Facebook and Twitter accounts so you can use the same photos across multiple platforms. When it comes to purchasing decisions around fashion, home decor, and so on, women are the normally the predominant decision makers. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. Facebook is not the newest and coolest social media platform. As social media and digital marketing evolve, so should your company's advertising strategies. With the power of social media on your side, your business can grow like never before! 85% of teenagers and even 38% of people over the age of 65.Â. This feature makes Pinterest another way for brands to, You can reach people searching for your content, Video is the most preferred media format today. While this is just an example, it’s really how most people use Pinterest. Making a purchase is as easy as clicking one button. Facebook’s advertising platform is by the far the most developed of all of the social media platforms (yes, even out performing Twitter and other channels that have been around a lot longer!). It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards. “I am targeting a high-income, highly educated, professional affluent audience. With Instagram stories, you can take live video and share it with all of your followers. When your customers want to learn, you simply can’t beat YouTube. How to Set and Reach Social Media Goals for Your Business, The Easiest Way To Build Brand Awareness Today, Facebook is a worthwhile investment for your company, its targeted digital advertising platform, Twitter also offers advertising opportunities, Social Media Marketing Trends & Predictions for 2021, 15 Free Digital Marketing Tools For Your Small Business (Tried & Tested), Facebook Shopping Report: Consumer Buying in 2021, How to Market a New Business With No Money. With that said, let’s look at some YouTube stats. 38% of people in their category actively use Twitter, and surprisingly 32% of all teenagers use Twitter as well. The key to successful social media marketing will be choosing the best social media platform for your business. | Ultimately, if you serve businesses or professionals, then LinkedIn Marketing should definitely be in the running as a top-contender for social media platforms to choose for your business. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site. It doesn’t matter what you’re selling, Facebook is a worthwhile investment for your company. But the fact is that it is still the largest social media platform by far in terms of users. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more. As mentioned earlier, LinkedIn does have a high-income audience. YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). I know, crazy right? About half of people making over $75,000/year use LinkedIn on a regular basis.Â. As appropriate, there are … Here are the 3 biggest things you need to keep in mind. Facebook users visit the site on a daily basis. Therefore, if you have macro content, the best social media platforms to publish that content would be YouTube for video content, Apple Podcasts for Audio, and WordPress for long-form blog content. To determine if Instagram will be one of the best social media platforms for your business, let’s look at the demographics.Â. Which provides businesses and professionals an opportunity to build massive awareness and engagement on their platform. Demographics: Men and women, ages 18-65 and older. Why it matters: You want to be able to add custom social sharing buttons that deliver good-looking results on all social media platforms, including images. This ensures that your business gets your ad content in front of the right users at the right time. This is the final report for the Digital Platforms Inquiry. Pinterest is a place to share (or “pin”) different visual content so that other people can see it. And if you don’t, you can still make Pinterest work for you. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with your search engine optimization (SEO). With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. Each platform has … 9 Benefits of Social Media for Businesses, Build an Audience on Social Media With These Tips. LinkedIn currently boasts just over 300 million users are active on a monthly basis. The image-focus of the platform also makes it ideal for brands in the fashion, home décor, art, food, or fitness industries. Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. LinkedIn also has groups that users can join and participate in based on their industry, job function, or career interests. You can also find about 26% of its users between the ages of 30-49.Â. Required fields are marked *. According to several people on Quora, Qzone seems to be more popular among teenagers (while … Or, call 888-601-5359 to speak with a strategist about social media plans from WebFX. So in short, as a small business with a limited budget, put all of your eggs in 1 or 2 baskets max to start. They have multiple options for ad formats, depending on your unique digital advertising goals. This shouldn’t concern you if your business fits. But it takes a ton of work to get it work. Instagram is one of the youngest social networks out there, with a majority of users under 25. Here they are: Twitter has over 330 million active users, so about the same as LinkedIn and once again nowhere near Facebook and Instagram. Now regarding LinkedIn’s demographics, here are some noteworthy things. Established in 2004, 7digital is a leading digital media delivery company based in London and operating globally. Here’s a counterargument we hear a lot from our clients. As well as another quarter of people between the ages of 50-64 that use LinkedIn on a daily basis. Instagram’s unique social media platform can provide some powerful benefits for your business. Pinterest is full of home decor, fashion, food, and most importantly, shopping. Many companies take a technology-first approach when building/assembling their digital platform, acquiring technology they hope will accomplish their objectives of better experiences for customers, employees, and partners. Then, what could possibly be wrong with YouTube? But no, it simply increases their chances of seeing your content on those platforms. 6. ‎Download apps by TRUE DIGITAL & MEDIA PLATFORM COMPANY LIMITED, including Trace & Share, True VROOM, True Thailand Tourist, and many more. Because of this, some professionals believe that while Instagram is an exciting platform, you will often find yourself competing for “cheap attention”. Because of that, its users tend to respond better to B2B content than B2C. Twitter is a real-time social media platform. It’s like sending text messages to the whole world. #2 Choose Social Media Platforms That are Specific to Your Content Type. On Facebook, you can target by age, gender, employment, interests, purchasing behaviors, relationship status and … These are the related techniques which we recommend as important for managing Social media platforms effectively. However, this fact is actually correlated with a major strength behind LinkedIn – it’s news feed. Through our social media marketing services, we will help you plan and implement a social media management strategy that allows you to develop your brand awareness, build relationships, and increase website exposure through the social media channels that are right for your business. It has over 2 billion monthly active users! Here are the Best Social Media Platforms for Business Platform #1: Facebook. That makes it the perfect social network for brands or companies that target young, hip demographics. Before we start listing the best social media platforms, it is important that you understand how the criteria to choosing the best platforms for your business.Â. There is also the option to promote a certain trend that your company may be using to start a conversation among target users. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. Instagram is another platform that feels like it’s non-negotiable. When it comes to Twitter, there are a few valuable features that may help it qualify to be one of the best social media platforms for business. Instagram has 1 billion users. Basically, people are mindlessly scrolling on Instagram and in order to be successful, you’re going to have to be very engaging to capture people’s attention. In addition, you’ll need to review the analytics to determine if your content is effective or not.Â. And nearly half of people above the age of 46 use Facebook! In addition to organizing and monitoring your Twitter and Facebook pages, it allows you to assign updates and social streams to members of your team based either on their expertise or who is “on duty” at a certain time. Each social media platform is like an art. So not only do you have the ability to reach a broad audience, but you are also able to reach people searching for you. If you can do just one of these platforms very well, then you can have astronomical business results. Digital Market Outlook ... Several of these are available on our platform, ... Statista has established itself as a reliable partner for the largest media companies of the world. It’s full of professionals across a wide-spectrum of industries, especially B2B companies. Plus, once you make a video, it’ll start to show up in Google and YouTube search results, and you can promote it on your other social accounts. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. And it’s one of the only social media platforms where you don’t necessarily have to a bunch of videos or photos to stand-out. Sitemap, Digital Marketing Half of Facebook users visit the site several times per day. Our social media agency knows just what it takes to help you grow your brand online. Now, there are several different types of micro-content social media channels, like Instagram, Facebook, Pinterest, and so on. LinkedIn got its start as a business and employment-based social media platform. Ensuring that online platforms behave responsibly to protect core values; 3. It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users for followers. A dental practice that uses social media marketing, for example, will likely use different platforms than a software-as-a-service (SaaS) provider. The great part about sharing media on Facebook, Twitter, Pinterest, or … According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years.Digital platforms are largely responsible for this shift.” In terms of income and education, Twitter is not the highest on our list here. This puts YouTube above Instagram and almost eye-to-eye with Facebook in terms of usage. Facebook has 2 billion users. The guiding policy principles pursued by the Commission are: 1. If people continued to search for that all year, that single blog post would drive over 100,000 views in 1-year’s time. LYFE Marketing, Copyright All Rights Reserved © 2020, Below, we’ve put together a quick and simple guide to choosing theÂ. A social media agency can help you with this challenge, and help you make the most of this social media site for businesses. Expanding on Intrado Digital Media’s award-winning virtual event solution, Virtual Event Express is a do-it-yourself platform designed to provide customers with … Broadcast Broadcast media such as television and radio that is delivered with digital technologies such as streaming media. The more you understand your customer, the better you can select the best social media platforms to reach and engage them. The 3 different types of macro content consists of Video, Audio, and Written content. That means almost everyone in your customer base has a Facebook account, which is why it's a top social media site for businesses. You can also use text updates to keep your followers informed, but they won’t perform as well as your photos or videos. This is especially helpful if your company makes a product or offers a service specifically for women — statistically, about 85% of Pinterest’s user base is female. 83% of people earning over $75K a year use YouTube regularly. Digital Experience Platforms (DXP) allow users to control and optimize their customers’ digital experiences across all potential touchpoints. Can I customize the sharing settings for my content? #3 Limit the Number of Social Media Platforms You Choose to be On. This provides an excellent opportunity for B2B brands that would like to connect with business decision-makers across different industries. What makes Facebook one of the best social media platforms for business isÂ, Another reason why Facebook is one of the best social media platforms for business is their, Instagram’s unique social media platform can provide some powerful benefits for your business. Because LinkedIn’s newsfeed is not as competitive as other giants like Facebook and Instagram, businesses are able to reach more of their connections and followers without paying for advertisements.  It takes a lot of work and money to develop a successful presence on these social media platforms. One of the best benefits of Instagram is that it allows you to tell your brand’s story with unique and engaging visual content. Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform. Marketing Cloud: Marketing Cloud’s social media management platform is perfect for companies who have multiple people contributing to their social media campaigns. For one, over 1.9 billion people use YouTube on a regular basis. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. Facebook ranks high in the social media pedestal and is one of the most powerful digital marketing channels from almost every aspect available. Alright, so that’s the criteria you need to keep in mind as you select the best social media platforms for your business. That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network. Whether you are sharing the links from your website or uploading the media directly to social media, you can increase your visibility. How about LinkedIn?”, Well here’s the truth – According to Pew Research, 74% of people who have college degrees and are making above $75,000 per year have Facebook accounts. It has over 2 billion monthly active users!Â. Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past. 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